I Collective Design

Beijing, China

ICD is a design collective of branding experts, architects, product designers and visual artists. We team up based on various types of projects, ranging from branding, retail space design, exhibition to design consultancy, in responsive to contemporary life. Contemporary design is like plastic surgery. It creates stereotypical beauty and aesthetic exhaustion. One of the problems to solve is there are too many "designs" that are put together by fragmented ideas and resources. ICD targets the end goals, creates more from less by converting the optimized sources into solutions, as we called "eco-efficiency" design methodology.