A major artery of the Golden Triangle in Paris, the avenue Montaigne is now a strong landmark for the fashion and luxury industry. The building’s dimensions, its location, and the architectural freedom allowed by the context had everything to make this address the Parisian flagship of Dolce&Gabbana.

FRESH architectures took advantage of the existing complex to amplify the potential of its architectural layout. In its public part, the space stretches along the entire length of the plot, thus reclaiming its early days’ dimensions, while further extending from the basement to the ground floor to form a particularly monumental volume. In addition, and an occurrence rather rare for a store, the construction of a garden and several roof terraces now offers new perspectives for use. The exterior envelope has been treated like a precious object.

Arranged with the meticulousness of a handcrafted mesh, the façade is covered with a multitude of porcelain picots that generates a fabric with a striking visual impact.

The mission for Rousseau Dapelo, interior architect, was to consider the circulation of both visitors and staff within the space, the ergonomics of the integrated furniture and the impact of the so-designed route on the purchasing act. Staging an exceptional store is in fact the same as telling an emotionally charged story, the aim is to deliver a multicultural experience whose impact must be almost immediate.