Part locker room, part Adidas store, and part museum, the Boston Marathon Runbase is a prototype retail experience located a few feet from the finish line of the iconic race. The experience is a collaborative effort between Adidas, one of the marathon's major sponsors, the Boston Athletic Association, the race's organizer, and Marathon Sports, the local running store. The store design takes advantage of the joint venture, becoming a new center for Boston's urban running scene. A new merchandise display system places state-of-the-art running gear in a historical context, alongside vitrines containing artifacts from the race's storied history.