The intelligent software also allows the customer to create and access their own personal profiles, following selections, likes, dislikes, and allowing for new recommendations suggested by the system, creating an invaluable database. It also ties directly into their point of sale system, allowing for easy inventory control and tracking. A key factor to the design is its flexibility. Each component, be it the wine bar area, wine retail display, glassware showcase, or restaurant seating, can be expanded or contracted depending on constraints and context, making an easy fit-out into hotels, high-end malls and shopping areas and even airports and subway terminals.