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Powerhouse Company took ASICS’ mission statement – A Sound Mind in a Sound Body – and translated it into a new EMEA headquarters that boosts workplace health and wellness, as well as innovation. Central to the concept is an immersive brand experience. ASICS World, a playful multi-layer, three-dimensional showcase of ASICS products, is placed at the heart of the building – in a soaring atrium that acts as the building’s social center. Broad, ‘sit-able’ staircases wrap around this core, encouraging interaction and movement.

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