Beer spas. In the Czech Republic they’ve been around for quite a while. However, in Belgium - a nation known for its rich beer culture - the concept hadn’t found its way in yet. Until now, that is. After a trip to the Czech Republic and a visit to a beer spa, two young Belgian friends returned home with hydrated skin and a plan to launch the first Belgian beer spa in the heart of Brussels. An ambitious idea we helped shape all the way through, from the naming and branding down to the interior design.