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A+ 2024 · Finalist

Bathhouse

Rockwell Group

New York, United States

Year
2024
Category
Hospitality > Spa and Wellness
Type
Hospitality + Sport
Firm
Rockwell Group
Location
New York, United States
Award
A+ 2024 · Finalist
Bathhouse

Co-founders Travis Talmadge and Jason Goodman opened Bathhouse Williamsburg in a converted soda factory in late 2019 in order to combine the vibrant, social elements of bathhouses from around the world alongside an array of treatments for the modern athlete and fitness enthusiast. Bathhouse tapped Rockwell Group to design its second 3-level location in the Flatiron. Bathhouse fills a niche at the intersection of a no-frills banya and a luxury spa. Here, guests find an oasis at an accessible price point, offering an elevated experience with a sleek and modern design focus. Aiming to redefine what an American spa experience is, Bathhouse incorporates ancient wisdom with the best of contemporary recovery practices in a socially engaging environment.

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