Co-founders Travis Talmadge and Jason Goodman opened Bathhouse Williamsburg in a converted soda factory in late 2019 in order to combine the vibrant, social elements of bathhouses from around the world alongside an array of treatments for the modern athlete and fitness enthusiast. Bathhouse tapped Rockwell Group to design its second 3-level location in the Flatiron. Bathhouse fills a niche at the intersection of a no-frills banya and a luxury spa. Here, guests find an oasis at an accessible price point, offering an elevated experience with a sleek and modern design focus.