Alongside the hotel lobby, the ground floor of the building originally included a separate commercial space. Camper approached MVRDV and GRAS Arquitectos to design a new concept for a lobby, retail showcase for Camper shoes, and restaurant that would better align with the brand’s strong design reputation. The occupancy patterns of the three programmes are very different, meaning they are unlikely to be busy at the same time. There was therefore an opportunity to combine all three programmes in a single room, creating a flexible space that could adapt throughout the day, as well as for future needs, taking advantage of synergies between the different functions.

Though the three areas operate very differently, they all share one necessary element: a counter for interacting with customers. The main feature of the space is therefore a single, 18-metre-long counter serving all three functions. Each function was given its own colour: red for the hotel lobby; white for the retail showcase, following the specifications for Camper Lab stores; and brown for the restaurant, inspired by the colour of German Milchkaffee. To show the interaction between the different programs, the colours merge into each other, creating a colour gradient throughout the length of the space that is visible in the floors, walls, and counter.

These vibrant colours were the inspiration for the project’s name, Camaleon, as the appearance of the space will be very different depending on one’s vantage point. Camaleon also references the brand’s first shoe from 1975, the Camaleón. Outside, a 12-metre-long openable glass façade creates a clear, welcoming connection to the street. Inside, the colour gradient is achieved with different materials and in different manners: from resin colour panels in the counter to printed wood for the walls and cement-based floor tiles, mixed with different ratios of red, clear and brown recycled glass – making use of a traditional technique from Mallorca, Camper’s hometown.