The CHOCOBEN is one of the famous brands of cake and cupcake in Iran. The shop is 34 square meters and is located in one of the most crowded streets Tehran. The project started in December 2015 in Tehran and finished in February 2016. Order this project was done at the request of a woman who is one of the most famous brands of cake and cupcake designer and manufacturer in Iran. The design of the project according to her spirit and taste, as well as taking into account the requirements and needs of each project, including the color, logo and brand, as well as considering the type of atmosphere on cake shop retail began to finally, continued on the same basis.
Due to the lack of large three-dimensional printer in Iran were forced to produce all the parts made of EPS and in very large pieces and then using the Hot wire cutting by hand and we do. One of the main issues was creating a visual variation of the form in a small space. In this concept, the situation of visitors in relation to the project is significant in order to understand the form as they can differently perceive the composition of colors on the pieces regarding to their position. The use of color, light pink, gray, white, arrangement and composition of the interior, and combining them with various lighting creates a pleasant and specific atmosphere.
In the end what is eye-catching is the use of more than 400 pieces in different sizes and as parametric volume that hung from the ceiling are made of Plexiglas light volumes, among them are floodlight.