Projects

Dentsu China Headquarters

Year
2023
Status
Built

Dentsu, widely recognized as one of the most innovative agencies, needed a new headquarters workplace that was forward-thinking and collaborative. To support the growth of Dentsu China operations in the ever fast-evolving advertising and marketing sector, the design of Dentsu HQ drew inspirations from futuristic, emerging technologies. The concept of ‘Future + Nature’ has driven six sub-thematic directions, namely AI, meta-verse, data, sustainability, water, and forest for the entire stack of six floors so that each floor is unique, and visually and spatially stimulating, encouraging staff to visit different floors.

Dentsu, widely recognized as one of the most innovative agencies, needed a new headquarters workplace that was forward-thinking and collaborative. To support the growth of Dentsu China operations in the ever fast-evolving advertising and marketing sector, the design of Dentsu HQ drew inspirations from futuristic, emerging technologies. The concept of ‘Future + Nature’ has driven six sub-thematic directions, namely AI, meta-verse, data, sustainability, water, and forest for the entire stack of six floors so that each floor is unique, and visually and spatially stimulating, encouraging staff to visit different floors.

Collaborators

1
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