At Hyatt Regency Orlando, branding is more than a visual identity—it’s an immersive experience. Designed by Float4, this bespoke digital art collection transforms the hotel’s key spaces into a seamless expression of its brand ethos, merging luxury, nature, and the dynamic energy of Orlando. Instead of static branding or commercial screens, the eight digital installations create a continuous artistic presence, shaping first impressions and reinforcing Hyatt’s commitment to elevated hospitality. Each of the eight pieces is strategically placed in high-impact areas, offering guests an evocative and lasting connection to the space.