The architecture of the boutiques - in both new and existing buildings - focuses on transparency, openness to the outdoors and integration of nature. The space dedicated to the brand joins the public space in a principle of fluid urbanity. The raw beauty of the materials, such as jade and concrete, is combined with the elegance of lacquer work and embroidery. The boutiques reveal their singularity in a play of contrasts between stark simplicity and maximalism, between the association of rough and smooth surfaces, matte and gloss colors and the mixing of materials of traditional Chinese craftsmanship.

From floor to ceiling, through the furniture and changing rooms designed as transition and exhibition spaces in dialogue with the overall scheme, an unusual journey was designed, composed of aesthetic and sensorial resonances. A means for the architect to bring modernity and craftsmanship into dialogue in an original approach that sees each new EP YAYING boutique as a unique venue. Artistic collaboration: Serge Ruffieux, fashion designer Awards: Architizer A+ Awards 2022, finalist in the Retail category Dezeen Awards 2022, longlisted in the Large Interior Retail category Frame Awards 2022, nominee