Fear of God

This warehouse conversion involved exterior improvements along with interior architecture to set a neutral space for a hip fashion brand to design and display its merchandise in downtown Los Angeles’ Arts District. Relativity Architects worked with the owner and lead designer of Fear of God, Jerry Lorenzo, to create a small city-like atmosphere where creativity and introspection can happen alongside direct business responsibilities without interrupting each other. The goal to have small enclaves of aesthetically neutral spaces was reached by carefully addressing the function and programmatic necessities of each space. Open-ceilinged rooms, large pivot doors, and discrete passageways define functions of design studio, showroom, dressing rooms, conference rooms, offices, and kitchen and bath—all under a gorgeous wood-waffle-framed bow-truss ceiling.