GAGA TOAST
- Year
- 2019
- Status
- Built
- Firm
- dongqi Design
- Location
- Shenzhen, China
dongqi turned a building in Shenzhen into a new concept bakery and developed its visual identity. The team named the space GAGA TOAST and proposed a ‘More Than Toast’ narrative. GAGA TOAST is not only a bakery that offers delicious toast, but also a gathering space full of toast elements. Toast elements permeated the space, whose design was centered around a special shaped brick. At the same time, the creative team worked closely with the architects to custom-make the element into the fundamental element of our visual identity as it conveyed the brand’s belief in authentic ingredients.
dongqi turned a building in Shenzhen into a new concept bakery and developed its visual identity. The team named the space GAGA TOAST and proposed a ‘More Than Toast’ narrative. GAGA TOAST is not only a bakery that offers delicious toast, but also a gathering space full of toast elements. Toast elements permeated the space, whose design was centered around a special shaped brick. At the same time, the creative team worked closely with the architects to custom-make the element into the fundamental element of our visual identity as it conveyed the brand’s belief in authentic ingredients.