Projects

GENESIS HOUSE NEWYORK

The Genesis House is an urban oasis uniquely positioned on NY’s Meatpacking waterfront to offer visitors nourishment and inspiration. The Korean automotive brand’s 46,800 sq ft destination is not a retail showroom, but a longterm investment in a cultural conversation with NY about traditions and modernity in a mobile age. A dramatic copper curtain spanning the entire ground floor facade draws viewers in with its shimmering contours. Once inside, its first floor presents a living room of Genesis’ latest automotive designs in the brand’s signature materials--copper, steel, concrete, oak, reflection.

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