Upon welcome reception, visitors encounter a three-story cavernous atrium of striated concrete and wood, displaying a single Genesis model. To the left stands a four-story glass car tower glistening with latest models waiting to fetched and lowered. Prospective customers are welcomed to test-drive their car of choice, while new owners receive their polished vehicle in a private lounge ’car delivery ceremony’ via robotic arms and video display. To the right, sunlight streams through the exterior façade’s 25m high, 190cm deep Corten fins.
Monolithic and industrial as exterior envelope, these perforated fins allow sunlight to wash the entire cathedral-like lobby and intimate lounge areas on each floor. The drama continues on the upper floors as a copper-skinned elevator cab delivers visitors to explore up to 40 Genesis models in a full spectrum of colors and finishes. The signature Genesis wall of car doors flank a central doorway overlooking the lobby volume. Seamless polished concrete unifies each floor, while wood ceilings of integrated barrisol lighting above lend a domestic warmth.
Finally, a fourth floor rooftop hosts events for Genesis customers surrounded in panoramic views and recent models. As of July of 2020, with Covid-19 precautions, the Genesis Suji showroom welcomes an unprecedented stream of visitors seeking to experience its engineered craftsmanship against a dramatic backdrop, both raw and refined.