Photography by Kris Vervaeke Graphic design by Kactus Design "Form: Long considered Hong Kong's best food experience, Great Food Hall, which is located in Pacific Place, Admiralty, Hong Kong, had become tired and dilapidated. During our 2013 renovation of the store, we proposed a bold new branding concept. Amid the bustle and chaos of Hong Kong retail, this project sought clarity and simplicity. We chose to implement a continuous surface of photography throughout the entire food hall. Function: Gliding through every department and category, the graphics unify the space, guide the customer and provide an intellectual diversion to the shopping experience.