The Grosuplje Cultural Centre is an iconic building that elegantly complements the town's architectural image. Its design is clear and attractive, in order to be the cultural home for everyone, locals and guests. The form and the materialization of the building give it a strong visual character, establishing the new architectural identity of Grosuplje, which is recognizable on the local and on the international scale. We analysed the history of the town and thus developed our architectural strategy: what the new cultural center means for the town, what potentials it opens up, and what will be happening in and around it.