HumCustom is an enterprise specializing in providing POD customized flexible supply chain solutions, offering one-stop services from product selection, production, logistics, to after-sales. With a central factory covering 16,000 square meters and 17 supporting plants, it can handle customizations ranging from a single piece to tens of thousands. The name HumCustom is inspired by hummingbirds, of which there are over 300 species, each with uniquely colored feathers, akin to customization. In terms of products, all originate from a white blank base.

Whether T-shirts, hats, bags, cups, to pet supplies and keychains, there are basic monochrome products that are adorned with colors, patterns, and crafts based on diverse design requirements. For instance, a T-shirt can be designed with various patterns to meet customized design needs. Currently, most of the factory's products are exported to North American countries. The exhibition hall designed this time is primarily for intuitive product display and explanation to overseas distributors, also serving to showcase the brand.

For the facade treatment, we set the entrance boundary backwards and erected a concrete wall in the middle, onto which the outlines of products were rubbed, including hats, clothes, cups, bottle openers, pickleball rackets, and bags, all in their white blank state before design patterns were applied. They contrast with the actually displayed products in the display areas on both sides of the glass interface, expressing the significance of HumCustom factory customization. The rubbed concrete wall and the recessed entrance boundary form a corridor spatial relationship, creating a buffer zone before entering the space and building a special sense of ceremony.

In combination with the characteristics that the brand needs to display diverse and numerous product categories and series, which will continue to increase in the future, we pondered how to display these products. At the rear of the space, a second floor was built for warehouse storage and office areas. Connected by two staircases on the left and right and a second-floor walkway, the space forms a circular circulation route, facilitating communication and reception for staff. The first floor serves as the main display area.

Excluding the rear area of the constructed second floor, the front and side walls become the main display interfaces, with functional pillars placed at three interfaces, serving as the main structure for displays. Since the exhibition hall should be appointed for usage, the concrete benches also serve as resting. In this space design, basic architectural construction methods were adopted for the steel structure framework, concrete pouring floor decks, masonry of columns, and selection of assembly materials.

The construction method of each component is clearly visible, resembling the brand's intended expression—each serving as a base onto which different design patterns are imparted, forming the final desired products. In this space, these products also impart their essence to it. The area under the steel frame structure combines the function of both display and rest. Using original sponge as the basic material for furniture, functional lounging areas are formed through cutting and splicing, presented in the most modest manner through materials.

As sponge will suffer from aging and discoloration over time, similar to traditional furniture factory practices, wrapping existing sponge furniture with new patterned fabrics creates new products, also serving as a direct display.