Nearly a decade after opening their first hotdog stand in a twelve-foot by twelve-foot red shack, J. Dawgs had expanded to four locations. With the opening of a fifth store—this one in downtown Salt Lake City—J. Dawgs’ founder wanted to get back to their roots and the magic of the first red shack.Rapt Studio kicked off the process with workshops to understand the essence of J. Dawgs. This wasn’t just about opening a new restaurant—it was about the J. Dawgs brand and every experience touchpoint. J. Dawg's success was built on a simple premise: serve up the tastiestdawgs with the perfect combination of 100% beef dogs, fresh locally baked buns, and Special Sauce.