Joybo Farm

This project is located in Jiangjin District of Chongqing City, a typical south-west village in the hilly terrain. The site is 15 minutes’ drive from Joybo Distillery and is the raw material planting base of the liquor production, also a key linkage of primary, secondary and tertiary industries of the Joybo Group. Joybo is a special brand which is popular especially in the younger fashion group of people inside the city. Their interests are turning slightly to the countryside as the whole society does. We create new atmosphere in the old environment using modern design method, to build a contemporary country experience different from urban life or usual rural life, and to explore a new possibility of country development. We encourage people come not just change physical environment but also change the inner world, go back to nature from body to mind, release nature and enjoy.