Projects

KANGOL HEADWEAR Global Flagship Store

Projects

KANGOL HEADWEAR Global Flagship Store

WING DESIGN·Guang Zhou Shi, China

This is the brand's first flagship store in China, located in a trendy neighborhood of young people and youth culture in Guangzhou, within a famous area of ancient buildings. KANGOL is currently a trending hashtag on social media worldwide, with a century-old history and cultural heritage that has made it a legendary British brand. Based on the understanding of the duality between the brand’s history and trendy culture, as the same to the neighborhood where the project is located, the primary design purpose of this project is to present and continue the brand culture, as well as blending in local and Eastern aesthetic features, to gain the attention and favor of Chinese young customers.

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KANGOL HEADWEAR Global Flagship Store — Architizer