The classical department store is defined by a strict physiognomy: a box with four façades. This constraint was the principal challenge to be overcome in the project. Dematerializing the material was the guiding concept used to create diffuse limits based on the horizontality of the solid and void elements to achieve an effect of floating layers. The façade is comprised of these horizontal elements designed in a range of dimensions and sections, giving rise to a clean and fluid movement that culminates in the framing of the principal entrance to the store at one of its corners.
This entrance is reinforced by a large welcoming vestibule that serves as a transitional element with a majestic double height that permits the permeability of the façade. Optimization of resources was essential to the modulation of the façade, meaning it was structured in such a way as to employ a single aluminum panel prototype for all the “layers” even though these have different dimensions, sections and movements. The “void” elements are actually mirrored panels that reflect the project surroundings, vegetation and the extraordinary skies of Queretaro.
The citizens of Queretaro have gratefully received this project, which has become a new icon in the city and acquired the popular name “the great book” due to its resemblance to the leaves of an open book. Palacio de Hierro is part of the Antea Lifestyle Center and is located at the north end of the complex as one of its principal anchor stores.
The classical department store is defined by a strict physiognomy: a box with four façades. This constraint was the principal challenge to be overcome in the project. Dematerializing the material was the guiding concept used to create diffuse limits based on the horizontality of the solid and void elements to achieve an effect of floating layers. The façade is comprised of these horizontal elements designed in a range of dimensions and sections, giving rise to a clean and fluid movement that culminates in the framing of the principal entrance to the store at one of its corners.
This entrance is reinforced by a large welcoming vestibule that serves as a transitional element with a majestic double height that permits the permeability of the façade. Optimization of resources was essential to the modulation of the façade, meaning it was structured in such a way as to employ a single aluminum panel prototype for all the “layers” even though these have different dimensions, sections and movements. The “void” elements are actually mirrored panels that reflect the project surroundings, vegetation and the extraordinary skies of Queretaro.
The citizens of Queretaro have gratefully received this project, which has become a new icon in the city and acquired the popular name “the great book” due to its resemblance to the leaves of an open book. Palacio de Hierro is part of the Antea Lifestyle Center and is located at the north end of the complex as one of its principal anchor stores.