EPR knew we had to create a bespoke building, featuring material and design of the sort of quality to match and echo that tradition. Inspired by local context, the Conduit Street elevation was carefully designed to reflect the historic plot widths, with added depth given through the façade’s projecting and recessed window treatments and dark recessed reveals. This was further enhanced by the unique hand-glazed elevation, which was developed in collaboration with renowned London-based ceramicist Kate Malone, and draws on the Mayfair Conservation Area’s natural grain in its choice of tones.

It is this use of Malone’s individually-crafted ceramic tiles on the main elevations that makes this building truly unique – where the cladding is art itself and the whole building becomes an ever evolving canvas as the tiles reflect and refract daylight, capturing differing moods and subtly changing the appearance and tone of the building, depending on the weather and time of day Sustainability was also a key factor in the design, which has resulted in a BREEAM Excellent rating. Among its sustainable credentials are its use of more than 1,000 sq ft of photovoltaics, a highly efficient VRV cooling system, entirely LED lit and its green/brown roofs complete with terraces.