Movement and materiality are particularly evident within the buildings' first four floors where seven custom eight-foot-diameter steel wheels open and close 35-foot-tall external panels to modulate daylight. The dynamic ethos of the fashion world is captured in these kinetic components; each time the panels are engaged in a new configuration the building's presence is altered anew. The high-performance custom-designed façade is a direct response to the client's desire for a corporate flagship that departs from the traditional look-and-feel of modern commercial buildings.

Designed to meet Korea's progressive energy codes, which are more rigorous that the U.S. Green Building Council's LEED® standards, the building's skin incorporates a range of technologies that reduce heat gain while optimizing thermal comfort and maximizing natural daylight. Each component of the gridded façade contributes to the structural fidelity of the building as much as its unique aesthetic, evoking a sense of woven material or tapestry - another nod to the fashion industry. Project Team: Tom Kundig, FAIA, RIBA, Design Principal; Dan Wilson, AIA, Principal; Jason Roseler, LEED® AP, Project Architect; Jerry Garcia, LEED® AP, Angus MacGregor, RIBA, LEED® AP, Nathan Boyd and Evan Harlan, Architectural Staff; Debbie Kennedy, LEED® AP ID+C, Interior Design Staff; Phil Turner, Gizmo Design Key Consultants: Shinsegae Engineering and Construction, General Contractor; Magnusson Klemencic Associates, Structural Engineer; WSP, Mechanical Engineer; Allworth Design, Landscape Architect; Tino Kwan Lighting Consultants, Lighting Design; Front, Curtain Wall/Facade