Projects

Spark Capital Mercer

Year
2020
Status
Built

Spark Capital, a boutique investment firm headquartered in Boston, is a seed investor in companies like Twitter, Wayfair, and Slack. The company’s logo was inspired by the graphic nature of traditional Japanese rock gardens whose metaphorical ground forms are carefully arranged patterns that symbolize water ripples. Its expression mimics the harmony of beauty and balance found in nature. The idealized ripples in Spark Capital’s logo are symbolic of how the company’s impact reverberates across their many collaborators.

Spark Capital, a boutique investment firm headquartered in Boston, is a seed investor in companies like Twitter, Wayfair, and Slack. The company’s logo was inspired by the graphic nature of traditional Japanese rock gardens whose metaphorical ground forms are carefully arranged patterns that symbolize water ripples. Its expression mimics the harmony of beauty and balance found in nature. The idealized ripples in Spark Capital’s logo are symbolic of how the company’s impact reverberates across their many collaborators.

Collaborators

5
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