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The Steirereck is one of the best restaurants in the world. The need for more internal space and the ever-increasing demands placed on this sector meant that a comprehensive reformulation became necessary despite renovations being completed only a few years before. In 2012, there was an invited competition, which aimed to find a solution. The contrasting pairs of words that were to describe the design reveal the high expectations of the clients, the Reitbauer family. These words included “unique and elegant, timeless and innovative.” In order to develop a closer understanding of the task at hand, we completed in-depth research into the topic of food from the perspective of both catering staff and customers by slipping into various different roles.

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