In J & A Jayne design's view, the oval is exactly the "sun", which condenses each "individual" with fresh personality as the "energy planet". Through the powerful and attractive content combination, it can surround them. At the same time, it can create more user experience through the aggregation of individuals, so as to jointly shape the brand culture and give imagination and vitality to the future of commercial real estate. On the basis of the law of ellipse, J & A extends the interior space. The design inspiration comes from the parallel universe written by Dr.

Calais Daoxiong. By creating multi-point penetrating scenes, J & A maps out new elements, new species and new world that are related to our universe but completely different. Through the artistic integration of the content level, to explore more possibilities of business and art. The streamline design method is used in the interior space to enhance the smooth space experience, simplify too many complicated decoration methods, improve the status of goods in the space, and reduce customers' walking fatigue in the space; Digestion of the adverse factors in the space, combined with the characteristics of space, multi-dimensional to give customers different ways of shopping experience, focusing on showing the business characteristics of fashion, trend, joy, pioneer.