Projects

The Rings of Stars ---- LOOKNOW@Chengdu

Projects

The Rings of Stars ---- LOOKNOW@Chengdu

Supercloud Studio·Chengdu, China

Seemingly out of nowhere, LOOKNOW is popping up in every trendy shopping centers of all major cities in China. The Chengdu store, designed by SuperCloud Studio in cooperation with visual team Network Party and lighting consultant Lumia Lab, quickly climbed up as the most popular clothing store on Dianping, a Chinese alternative to Yulp. As written by Walter Benjamin in his The Work of Art in the Age of Mechanical Reproduction , ‘Unapproachability is indeed a major quality of the cult image. True to its nature, it remains “distant, however close it may be.”‘.

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