"The Truth is Local" Interactive Storefronts
- Year
- 2019
- Type
- Commercial
- Status
- Built
- Firm
- Local Projects
- Location
- New York, United States
As the local journalism crisis deepens, with thousands of local news outlets shuttering across the country, The New York Times has renewed its focus on covering its own home base. Because of The Times’ political and international coverage, many New Yorkers don't think of The Times for local journalism. “How we can we give New Yorkers a way to more tangibly experience our local journalism beyond simply reading it?” This was the question posed by The Times. The Times team collaborated with us to develop a concept that would grab a commuter’s attention within 2-3 seconds, create visuals compelling and intricate enough to hold that attention, relate that attention to the journalism that inspired the work, and give visitors a deeper understanding of the stories and journalists themselves.
As the local journalism crisis deepens, with thousands of local news outlets shuttering across the country, The New York Times has renewed its focus on covering its own home base. Because of The Times’ political and international coverage, many New Yorkers don't think of The Times for local journalism. “How we can we give New Yorkers a way to more tangibly experience our local journalism beyond simply reading it?” This was the question posed by The Times. The Times team collaborated with us to develop a concept that would grab a commuter’s attention within 2-3 seconds, create visuals compelling and intricate enough to hold that attention, relate that attention to the journalism that inspired the work, and give visitors a deeper understanding of the stories and journalists themselves.