Vakko Fashion Center & Power Media Headquarters

Photographesr: Iwan Baan, Ali Bekman The CEO of Vakko (Turkey’s pre-eminent fashion house) and Power Media (Turkey's equivalent of MTV) approached REX with plans to design and construct a new headquarters by the year's end using an unfinished, abandoned hotel. The requested timetable would normally have been absurd. However, the unfinished building fortuitously had the same plan dimension, floor-to-floor height, and servicing concept as REX's recently cancelled Annenberg Center project. By adapting the Construction Documents produced for the Annenberg Center to the abandoned concrete hotel skeleton, construction on the perimeter office block commenced only four days after Vakko/Power first approached REX. This adaptive re-use opened a six-week window during which the more unique portions of the program could be designed simultaneous to construction. Speed became the design's most significant parameter. Vakko/Power's existing Ring is painfully over-designed, the byproduct of numerous, deadly earthquakes in Turkey. Therefore, Vakko/Power's unique interior must remain detached so as not to disrupt the structural integrity and waterproofing of the in situ skeleton. Dubbed the "Showcase," this unique interior houses the auditorium, showrooms, meeting rooms, and executive offices, as well as all vertical circulation and restrooms. Meanwhile, the upper floor of the skeleton's subterranean parking houses Power Media's television and radio studios, which require acoustic damping and light control.REX only had two weeks to submit the steel mill order after starting the project. Therefore, a concept for the Showcase was developed that established the general steel shapes and quantities while still allowing the design to evolve significantly. To this end, REX and its engineers devised steel boxes that could be assembled in myriad configurations while retaining the Showcase's structural self-sufficiency. Ultimately, program adjacencies and code/exiting requirements dictated the final stacking of the boxes. The slopes of the auditorium, showrooms, and meeting rooms create a circulation path that winds from bottom to top of the Showcase. The Showcase is clad in mirror-glass, cloaking the steel boxes with a mirage-like exterior, and enlivening the building's interior to kaleidoscopic effect. A beautiful and refined architectural image was critical to maintaining Vakko/Power's public profile; yet, the clumsy structure of the abandoned hotel was impossible to hide given the project's compressed schedule. REX embraced this constraint by designing an exceptionally transparent and thin glass facade for the Ring. By slumping a structural "X" into each pane, the glass's strength is increased, its need for perimeter mullions is eliminated, and its thickness is reduced. The pre-existing concrete skeleton is subtly implied while the Showcase is visible behind. Credits: Joshua Prince-Ramus - Owner/Principal Erez Ella - Partner Tomas Janka - Designer Mathias Madaus - Designer David Menicovich - Designer Tsuyoshi Nakamoto - Designer Ishtiaq Rafiuddin - Designer Tieliu Wu - Designer