Projects

Wild Ginger

Year
2017
Status
Built

Conceived over twenty years ago as an homage to the foods and cultures of Southeast Asia, Wild Ginger was due for an update. The challenge was how to transform the successful concept pioneered in the original, large-format restaurant and evolve it to meet the needs of current dining trends—both for those seeking a more intimate experience as well as satisfying the increased interest in happy hour culture. Rekindling the spirit of exoticism that inspired the original restaurant, the redesign (which includes a visual rebrand by Hornall Anderson) digs deep into the roots of the cultures that inspired it.

Conceived over twenty years ago as an homage to the foods and cultures of Southeast Asia, Wild Ginger was due for an update. The challenge was how to transform the successful concept pioneered in the original, large-format restaurant and evolve it to meet the needs of current dining trends—both for those seeking a more intimate experience as well as satisfying the increased interest in happy hour culture. Rekindling the spirit of exoticism that inspired the original restaurant, the redesign (which includes a visual rebrand by Hornall Anderson) digs deep into the roots of the cultures that inspired it.

Collaborators

1
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