Wild Turkey Bourbon Visitor Center
de Leon & Primmer Architecture Workshop·Lawrenceburg, United States
Wild Turkey Bourbon Visitor Center
- Year
- 2013
- Category
- Commercial · Retail
- Type
- Commercial
- Status
- Built
- Location
- Lawrenceburg, United States
Located on a bluff overlooking the Kentucky River, the visitor center is the newest component of recent additions & expansions to the Wild Turkey Bourbon Distillery complex, one of seven original member distilleries of the Kentucky Bourbon Trail. The 9,140-square-foot facility houses interactive exhibits, a gift shop, event venues, a tasting room, and administrative offices. In concert with a major rebranding program that caters to both longtime devoted fans and a growing legion of new bourbon enthusiasts, the project employs a design direction that is both familiar and new — bridging tradition and innovation through an immersive environment of contrasts and dualities.
Located on a bluff overlooking the Kentucky River, the visitor center is the newest component of recent additions & expansions to the Wild Turkey Bourbon Distillery complex, one of seven original member distilleries of the Kentucky Bourbon Trail. The 9,140-square-foot facility houses interactive exhibits, a gift shop, event venues, a tasting room, and administrative offices. In concert with a major rebranding program that caters to both longtime devoted fans and a growing legion of new bourbon enthusiasts, the project employs a design direction that is both familiar and new — bridging tradition and innovation through an immersive environment of contrasts and dualities.